Albany Medical Center is northeastern New York’s only academic health sciences center. It is a large institution with a national reputation. One might even say an intimidating reputation.
Ahead of a planned opening of four specialty outreach offices north and south of the institution’s central city complex, Albany Medical Center hired POSTMKTG to explore potential marketing strategies.
- Integrated marketing strategy
- New naming convention
- Updated logo standards
- Creative strategy
- Media mix recommendations
- 2 new advertising campaigns
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